Kantar has published its annual Kantar BrandZ Most Valuable Spanish Brands 2025 report, which identifies the most valuable brands in Spain. In addition to featuring the Top 30 most valuable Spanish brands, the report highlights Lullage as a local jewel.
Local jewels (promising brands) are smaller Spanish brands that, while not included in the Top 30 due to their size, have built a strong connection with consumers and addressed previously unmet needs, making them relevant in people’s lives. According to Kantar, these brands have laid the groundwork for significant future growth.
Kantar BrandZ reflects each brand’s value based on financial data and consumer perceptions. In this case, the data is based on feedback from more than 85,000 respondents evaluating 1,200 brands, who believe that Lullage, which celebrates its 135th anniversary this year, is successfully differentiating itself and creating a strong connection with consumers.
You can download the full report here.
